MODELS VS DIGITAL INFLUENCERS????

14th January 2017

Dolce & Gabana have changed the rules by hiring a whole load of digital influencers and millennials to walk their runway in Milan for their Fall-Winter 2017/18 Men’s Collection. I think it’s great as you see a mixture of guys with a few girls that don’t all look the same. But at the same time I do hope the brand are now not just picking people that have the biggest following rather then the right model that totally embodies their collection and vision?? Do you know what I mean??

Especially if some of the people chosen have fans that love them for completly other things and are more like reality stars online rather then people that represent fashion and trends. Cameron Dallas is someone who is famous for the way he looks as much as his fun personailty so that makes pefect sense, plus is a total babe!

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Let me know your thoughts?? Do you think if your fav digital star is wearing a Dolce & Gabana dress or suit rather then Gigi, Lucky or Cara you are more likely to run out and buy it?? 

Max x